Advertising in different games and interesting mobile apps. This is suitable for smaller budgets. Can be a really fast way to reach target group all over the world. We have got great results, when targeting teenagers and men between 25-35. Using apps is also a good way to differ from competitors. Consistency is a key to effective, results, meaning that minimum period for the campaign is two weeks. Landing page must support mobile browsing. This channel is not suitable for all the products/services.