Targeting options are very precise and it is possible to reach your clients quickly. As a bonus, all the results will come with clear data analysis. Identifying you client base is essential. You will get a better price if you already have a great landing page. Overall CPC (cost per click) are lower compared with portals. For the better results we suggest using longer period and extra support from search engines ads.
There are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response.